Social Media and Digital Strategy Consultant

Background

The United Nations Development Programme (UNDP) is the UN's global development network, advocating for change and connecting countries to knowledge, experience and resources to help people build a better life. We are on the ground in some 170 countries, working with them on their own solutions to global and national development challenges, and coordinating the efforts of the United Nations at the country level. Aiming to eradicate poverty, violence and hunger, UNDP supports countries in Europe and the Commonwealth of Independent States (ECIS) region to translate economic growth into long-lasting, inclusive human development, in line with the Sustainable Development Goals (SDGs) and the broader 2030 Agenda for Sustainable Development. The organization works with governments, regional organizations, businesses and communities, helping countries to develop capacity, share knowledge and mobilize funds for sustainable development.

Istanbul Innovation Days 2021

The COVID pandemic has triggered, among others, a radical rethink of the development paradigm - both, in a broad sense, as the dominant economic paradigm to view a country's progress through and, in a more narrow sense, as the development sector in itself. In the last few months, we had, on the one hand, those proclaiming the end of multilateralism and questioning the relevance of the SDGs, and on the other hand, calling for embracing post-growth and re-imagining of global institutions. All of this in the midst of renewed questions around democracy, race and inequality and climate-triggered events. In this context, UNDP is rethinking development - as a paradigm and as a sector - and its possible futures as 3 'movements': Movement 1: Questioning identity and its roots - development as a colonial and Western project Our ability to unlock new futures is contingent on re-assessing the past and coming to terms with implications of legacy lock-ins - decisions from the past that are perpetuating structural inequalities. Movement 2: Vibrations in the present- where opportunities for renewal are being shaped This section seeks out those rethinking the basis of society's foundational relationships - with nature, economy, technology, future and ourselves. From building whole-of-society social protection programs in days to designing new digital currencies to fund citywide UBI experiments - it is perhaps not surprising that many of these vibrations are coming from places that have paid the highest costs of these broken relationships. Movement 3: Accelerating the prototyping of alternative narratives - shaping different possible futures. How can we make alternative futures more tangible, so that we can proactively shape our path towards them? This section will encourage participants to get into action mode and give concrete shape to possible futures as a way to understand their implications and counteract the ' imaginary crisis' - 'a deficit of social imagination [in which] many people find it hard to picture a plausible and desirable society a generation or two in the future.' UNDP is organizing the event Istanbul Innovation Days 2021 (IID2021) to position itself as a leading convener and facilitator at all 3 levels, encouraging partners to collaborate on initiatives that accelerate the transition to different futures. Design and structure: The overall structure implies three phases: i. Pre-event: Regional Bureaus facilitate dialogues meant to manifest regionally relevant signals, insights and tensions across the three movements of development and its futures. These can be thought of as Administrator's Innovation Conversations but on a regional level. ii. Main event: within a 24 hour period, the 3 movements are explored each featuring a plenary (framing the conversation) and 3 working sessions (that explore the key dynamics) iii. Post-event: organizational initiatives (eg. Deep Demonstrations, digital transformation, etc.) that demonstrate the acceleration path to different futures, and invite UNDP partners to join them.

Duties and Responsibilities

Scope of work and expected tasks and outputs:

Lead the communications efforts towards creating strong brand awareness for Istanbul Innovation Days
Support IID team in positioning IID as a leading event for the future of development Create and implement a digital engagement plan that utilizes UNDP's digital channels (including regional website and social media channels on Facebook, Twitter, Youtube and LinkedIN)
Deliver technical support to help enhance the event's presence on diverse and relevant digital channels as needed;
Liaise with UNDP staff and event management company to finalize digital assets for dissemination and outreach of event
Conduct analyses of audience and use data and evidence to adjust digital strategy as appropriate;
Adhere to UNDP and UN social media guidelines and global good practice while following tasks above.
Manage content of IID2021 event website in the lead-up to and following the event.
Speedy quality writing and creating compelling online content with different software tools as needed.

Reporting: The Consultant will administratively be under the overall supervision of the and will report to the IID 2020 Manager, Regional Innovation Analyst and the Global Advisor on Innovation. The consultant is expected to work in close collaboration with the Communication officers in the Regional Hub, other Regional Hubs, BERA and the COs. Payments: Payments will be released upon submission of timesheets (i.e. monthly) based on the work input (hours/days) against expected tasks and outputs and approved timesheet providing details of time/day spent on respective outputs and its acceptance by the certifying officer/s. UNDP refers to 8 hours of work as 1 working day. The contract does not form a financial obligation or commitment from the UNDP at the time the Individual Contract is signed. The volume of work is not guaranteed and will depend on UNDP needs. Financial commitments will be established each time the services are requested within the scope of the Individual Contract. Payments will be made only upon confirmation of UNDP on delivering on the contract obligations in a satisfactory manner. Travel: This is a home-based assignment with no envisaged travel.

Competencies

Corporate competencies: Demonstrates integrity by modelling the UN's values and ethical standards; Promotes the vision, mission, and strategic goals of UNDP; Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability Treats all people fairly without favoritism; Fulfils all obligations to gender sensitivity and zero tolerance for sexual harassment Functional competencies: Strong interpersonal skills, communication and diplomatic skills, ability to work in a team Openness to change and ability to receive/integrate feedback Ability to work under pressure and stressful situations Strong analytical, reporting and writing abilities

Required Skills and Experience

Education

Bachelor's Degree in Social Science, International Relations, Political Science Communications, Public relations, marketing, media relations, journalism, international relations, development or related field;

Experience

At least 5 years' experience with specific emphasis on social media and digital strategy
Experience in using web content management systems.
Experience in developing, implementing, coordinating the communications strategy/plan (including digital and social media platforms) of an event (i.e. campaign, international conference, etc
Advanced communication and presentation skills
Experience in this or a related field in Europe and Central Asia would be considered an asset;
Previous professional experience with the United Nations or similar organisations in this or a related field would be considered an asset;

Language skills

Fluency in English is required
Fluency in Russian and/or Turkish is an asset

Payments: Payments will be made as specified in the actual contract upon confirmation of UNDP on delivering on the contract obligations in a satisfactory manner. Evaluation of Applicants Individual consultants will be evaluated based on a cumulative analysis taking into consideration the combination of the applicants' qualifications and financial proposal. The award of the contract should be made to the individual consultant whose offer has been evaluated and determined as: a) Responsive/compliant/acceptable b) Having received the highest score out of a pre-determined set of weighted technical criteria, (P11/CV desk review and interviews) and financial criteria specific to the solicitation. Only candidates who will get at least 70% of points in the desk review (criteria A-F) will be considered for interviews. Only candidates who will get at least 70% in technical evaluation (Criteria A-G) will be considered for financial evaluation. Technical Criteria - 70% of total evaluation - max. 70 points:

Criteria A (desk review) (Bachelor's Degree in Social Science, International Relations, Political Science Communications, Public relations, marketing, media relations, journalism, international relations, development or related field) - max points: 10)
Criteria B (desk-review) (At least 5 years' experience with specific emphasis on social media and digital strategy)- max points: 10;
Criteria C (desk-review) (Demonstrated experience in using web content management systems)- max points 10;
Criteria D (desk-review) (Previous professional experience with the United Nations or similar organizations in this or a related field would be considered an asset and demonstrated experience in this or a related field in Europe and Central Asia would be considered an asset) - max points: 10;
Criteria E (desk review) (Previous experience in developing, implementing, coordinating the communications strategy/plan (including digital and social media platforms) of an event (i.e. campaign, international conference, etc. ) - max points: 10;
Criteria F (desk review- work samples) - Portfolio of work samples- at least 3 samples of previous work, that demonstrates skills and capabilities of the candidate, which is related to the job description- - max points: 10;
Criteria G (interview) (Communication and Language skills- Advanced communication and presentation skills, fluency in English is required, Fluency in Russian and/or Turkish is an asset) - max points: 10;

Financial Criteria - 30% of total evaluation - max. 30 points

Application procedures

The application submission is a two-step process. Failing to comply with the submission process may result in disqualifying the applications. Step 1: Interested candidates must include the following documents when submitting the applications (Please group all your documents into one (1) single PDF attachment as the system only allows upload of one document):

Cover letter explaining why you are the most suitable candidate for the advertised position. Please paste the letter into the 'Resume and Motivation' section of the electronic application;
Portfolio of work samples- at least 3 samples of previous work, that demonstrates the skills and capabilities of the candidate, which is related to the job description;
Filled P11 form/CV including past experience in similar projects and contact details of referees (blank form can be downloaded from http://www.eurasia.undp.org/content/dam/rbec/docs/P11_modified_for_SCs_and_ICs.do);

Step 2: Submission of Financial Proposal - Only shortlisted candidates will be contacted and requested to provide a financial offer. Payments will be made only upon confirmation of UNDP on delivering on the contract obligations in a satisfactory manner. Individual Consultants are responsible for ensuring they have vaccinations/inoculations when travelling to certain countries, as designated by the UN Medical Director. Consultants are also required to comply with the UN security directives set forth under dss.un.org General Terms and conditions as well as other related documents can be found under: http://on.undp.org/t7fJs. Qualified women and members of minorities are encouraged to apply. Due to the large number of applications we receive, we are able to inform only the successful candidates about the outcome or status of the selection process. Location: Home-based Deadline: 30/12/2020 Application link: https://jobs.undp.org/cj_view_job.cfm?cur_job_id=96007