Agency to Run Digital Outreach Campaign

Founded in 1945, CARE is a leading humanitarian organisation fighting global poverty and providing lifesaving assistance in emergencies. In 100 countries and territories around the world, CARE places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to help lift whole families and entire communities out of poverty. To learn more, visit
CARE International in Vietnam (CVN) is a creative and dynamic organisation which has worked with Vietnamese and international partner organisations since 1989 in over 300 projects. We recognise that the key to achieving equitable development outcomes lies in addressing deeply rooted, structural underlying causes of poverty and injustices which contribute to the exclusion and vulnerability of particular groups in society. Our long term programme goals in Vietnam are that Remote Ethnic Minority Women (REMW) and Socially Marginalised People (SMP) in urban areas equitably benefit from development, are resilient to changing circumstances and have a legitimate voice. To learn more, visit and

CARE is looking for Agency to run Digital outreach campaign.


The IGNITE Initiative unleashes the power of women entrepreneurs in major urban and periurban centers of Vietnam. It increases their access to finance, technology, information, and entrepreneurial networks through collaboration among financial service providers (FSPs), business accelerators, and NGO partners. - Objective 1: Women entrepreneurs are connected to FSPs and have full access to financial services, particularly credit (with the support of implementing partner VPBank and Canal Circle) - Objective 2: Women entrepreneurs are supported with knowledge and skills to run effective businesses (with the support of implementing partner WISE) - Objective 3: Entrepreneurial networks supporting women entrepreneurs are strengthened and become more accessible. More information about IGNITE can be found here.


An important key component of IGNITE is the digital outreach campaign. The purpose of this campaign is to (i) engage IGNITE’s direct beneficiaries (meaning strivers – or female business owners of small, medium, and micro enterprises in urban and peri-urban areas of Vietnam); (ii) challenge the social norms and raise people’s awareness about women doing business; and (iii) pool entrepreneurs other than strivers to CARE’s network to raise their awareness about IGNITE and other CARE’s works. SCOPE OF WORK AND SPECIFIC RESULTS CVN is looking for a full-service agency who should be creative and experienced in leading digital outreach campaign targeting female entrepreneurs. For more details on scope of work, please refer to this ToR.


The agency team can be Vietnam national or international professional with relevant education and working experience. Required attributes: a. Proven capacity and extensive experience in digital campaign management and conduct of creative/viral content, production, evaluations, including strong analytical skills and experience in designing and implementing campaign for social awareness raising and behaviors changing. b. Basic awareness of gender issues, gender sensitivity in business in Vietnam c. Experience with social media monitoring and evaluation d. Demonstrated written communication skills including ability to communicate complex concepts in plain English and develop relevant, useful recommendations Preferred attributes: e. Experience with the Vietnamese development sector/NGOs context f. Experience in organizing digital campaign for mass audience with the focus on people in urban and peri-urban areas


Interested candidates should send the following documents and clearly stating the position title to email: by the closing date of 10th December 2020. 1. Your profile/ individual/group CV 2. A list of relevant past work with highlight of one or two impressive/outstanding campaign(s) 3. Proposed campaign concept with outline of activity plan including milestones and key objectives based on given timeline 4. Detailed Financial proposal (this file is separated)CARE is an equal opportunity employer committed to a diverse workforce. Women, ethnic minorities and people with disabilities are strongly encouraged to apply. “Thanks for your interest in CARE! We are committed to each other and to the protection of the people we serve. We do not tolerate sexual misconduct within or external to our organisation and imbed child protection in all we do. Protection from sexual harassment, exploitation and abuse and child protection are fundamental to our relationships, including employment, and our recruitment practices are designed to ensure we only recruit people who are suitable to work with other staff and the people we serve. As well as pre-employment checks, we will use the recruitment and reference process to ensure potential new staff understand and are aligned with these expectations. To find out more, please contact the Human Resources Manager.”

If you are interested in this job, please send your application to email address: quoting the position title in the subject line of the email.

Application Deadline by 10th December 2020

Job Details

Organisation Name:

CARE International

Application Deadline:

Thu, 2020-12-10

Candidates have to confirm having received the recruitment information through the recruiting channel NGO Recruitment in the application letter for this position

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