Communications Intern (Agriterra)

Terms of Reference

Introduction

Agriterra (https://www.agriterra.org) is a Dutch agri-agency that aims to professionalize farmers' organizations and cooperatives worldwide, with advice from experts from the Dutch agricultural sector. Agriterra’ s opinion is that strong farmers' organizations and cooperatives lead to more participation, economic growth and a better distribution of income. Agriterra focus on economic development and works closely together with the Dutch agribusiness.

Agriterra cooperate with farmers’ organizations and cooperatives, professionalizing their functioning and service provision to their members, where the members want to increase their productivity and income, their position in the markets, access to finance and to add value to their products.

Agriterra is registered in Vietnam in December 2017 and is currently active in Hanoi, Hai Duong, Nam Dinh, Thai Nguyen, Dak lak, Quang Nam, Da Nang, Thua Thien Hue ,Tra Vinh, and   Binh Thuan.   Wooekinagre flor   a   highly   motivated,   self -starter   and enthusiastic Communications Intern to work with the team.

Background of the assignment

While communications (Coms) play an important role in the visibility of the organization, Agriterra VN has been not active in communications tools. This year, along with 2021- 2025 on improving the visibility of Agriterra, Agriterra VN is seeking 01 Communications Intern to support the development of Agriterra VN in both internal and external communications. Agriterra VN’s visibility on Facebook, Linkedin, and Youtube

Main objective

- To support Agriterra VN team in the development of internal and external communications strategy and implementation, especially Facebook, Linkedin, Youtube and newsletters/ brochure.

Specific objectives

• To promote Agriterra VN’s visibility on Facebook, Linkedin, and Youtube
• To enhance the design and publishing of Agriterra communication products (including but not limited to the newsletter, brochures, Powerpoint presentation, videos etc.)
• To support the writing, editing, and translating of Agriterra contents/ documents
• To support at least 01 Cooperative in digital marketing (if any)

Expected results

Please mention the type of results expected of the Agripool expert. If the BA has a role in the results, please specifically mention.

1. Agriterra VN’s visibility on Facebook, Linkedin, and Youtube is improving
2. Agriterra VN’s communications documents follow a high-quality standard
3. Agriterra team know how to handle communications tool effectively to support the clients when needed

Assignment details

• Composition of the Agriterra assignment team:

• 01 intern
• 01 Agriterra business advisor: Hoang Hao Tra My (BA)

• Duration of the assignment: The time frame of the assignment will be 88 days (including travel) in the period of 01 September 2022 to 31 December 2022.
• Arrangements: (alternative options)

o Agriterra will arrange and cater for flight, hotel, transportation, programme for the Agriterra assignment team (if any)

• Responsibilities Agriterra: Hoang Hao Tra My and Nguyen Thi Thu Phuong
• Responsibilities client:

Tentative programme

BA = Hoang Hao Tra My, Agriterra Business Advisor; Intern

Agriterra, for cooperatives

Agriterra provides high quality, and hands-on advice, training and exchange services, to cooperatives and farmer organisations with maximum impact for socio-economically strong and productive rural areas. In 2019, with 163 employees, Agriterra advises 291 cooperatives in 21 countries. With our programme we reach more than 850.000 farmers. Over the past few years, we have already mobilised more than 50 million euro made available through policy changes. More than 129 cooperatives are linked to banks with a mobilised loan for working capital and investments of more than 75 million euros, while 51 clients have a processing facility with increased production.

Through professionalising and strengthening cooperatives in Latin America, Africa and Asia, Agriterra contributes to positive economic development and better income distribution. Farmers organised in strong, competitive and trustworthy cooperatives are indispensable for a vibrant rural economy, fostering agricultural development and off- farm employment in rural areas.

Agriterra draws on a century of cooperative knowledge in the Netherlands disclosed via its extensive network in the Dutch agri-food sector. These experts and Agripool experts from farmers organisations all over the world, work together with business advisors from the Netherlands and national business advisors in the countries where Agriterra staff is based.

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• Website: https://ngorecruitment.org/
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• Youtube: http://bit.ly/Youtube_NGORecruitment