Consultant to design storybook and landing page for stories of change (CARE International in Vietnam)

Title: Consultant to design storybook and landing page for stories of change
Location: Online
Duration: August - September 2023
Reporting to: Program Officer

About the organization

Founded in 1945, CARE is a leading humanitarian organisation fighting global poverty and providing lifesaving assistance in emergencies. In over 100 countries and territories around the world, CARE places special focus on working alongside poor women and girls because equipped with the proper resources, they have the power to help lift whole families and entire communities out of poverty.

CARE International in Vietnam is a creative and dynamic organisation working with Vietnamese and international partner organisations since 1989 in over 300 projects. We recognise that the key to achieving equitable development outcomes lies in addressing deeply rooted, structural underlying causes of poverty and injustices contributing to the exclusion and vulnerability of particular groups in society. Our long-term program goal in Vietnam is that poor and marginalised ethnic minority and urban people of all genders, particularly women, equitably benefit from development.

To learn more, visit www.care.org.vn

Project information

The Worker Wellbeing Project (Lululemon project) in Vietnam aims to improve wellbeing and dignified working conditions for female factory workers in their workplaces and communities. The project's specific outputs were to form Empowerment, Knowledge and Transformation Action (EKATA) groups of women garment workers; train and build the capacity of said groups' leaders and members; support collective action of the EKATA groups; merge and facilitate networking between EKATA groups; engage with men to support women garment workers in accessing their rights; organize factory-based activities, and conduct advocacy and training with duty-bearers to support the sustainability of the project.

Furthermore, the project also provides assistance to strengthen the group’s dynamic and follow up the communication with factory. It is also aimed for the long-term goal of sustainability as the groups themselves are able to maintain the regular dialogue and make it a possible alternative mechanism to facilitate issues between workers and relevant stakeholders in the future.

Rationale and purpose

Up until now, the project has witnessed significant changes in term of workers’ agency, voice & leadership; as well as the shifting power dynamic between workers and the factory’s management board. Such incremental change needs to be fully and creatively documented. With the overarching goal to highlight the potential that women workers hold and empower them to better effect the change they desire, the project will produce a storybook by interviewing and photographing to document 6-7 worker's journey and transformation, displaying how the project has helped strengthen voice and leadership, and well-being of female factory workers through dialogue collective actions.

Following the production of the storybook, an in-factory interactive exhibition event will be organized to showcase the stories of the workers and close out the project. The printed storybook will be gifted to key guests in the event. Digitally, a landing page on CVN's website will be curated, featuring the workers' photos and stories, and a press release will be sent out to reach a wide audience, through promoting the exhibition, amplifying the voices of workers (e.g. human interest pieces, stories of change).

CARE is looking for 01 Professional designer with experience designing offline and online communication materials, preferably related to the development field, to layout and design a storybook and landing page on CARE International in Vietnam official website to visualize the workers’ stories of change.

Scope of work

Provide inputs and consultation on the title and outline of the storybook. Outline is tentatively as follows (will be finalized upon consultation with designer):
- Foreword from Project Manager
- Stories of change depicting various aspect of the project (e.g. voice and leadership – self and others, collective actions, knowledge, skill and mindset change, worker collective milestones, EKATA group creation and development, worker – factory relations, etc.)
- Project information and outputs/outcomes relevant to the stories
- Project background and credits
Generate a storybook design and layout of the workers’ stories of change, with visuals reflecting the stories’ tone of voice and spirit, suitable for both online and offline viewing.
Design a landing page for the stories of change on CARE International in Vietnam official website capturing the content of the storybook, in both web-view and mobile-view interface.
Make revisions to the design upon feedback from CVN to generate the final versions.
Provide input and consultations during the printing process of the storybook.
Provide timely assistance on UX and UI of the landing page to ensure user accessibility.

Please note that consultants are encouraged to promote the content gathering journey on their personal social media accounts with messages and hashtags agreed in advance with CARE staff.

Deliverables

A ready-to-print complete storybook (of approximately 60 pages) based on content and visuals provided by CVN and photojournalist consultant, following CARE’s Communication Guideline.
A web-view and mobile-view landing page on CVN website exhibiting the stories of workers based on the designed storybook.
All design files and raw materials handed over to CVN.

Please note that design credits are given to consultant while all copyrights remain with CARE.

Tentative Timeframe

For more detailed information about Tentative Timeframe, please refer to attached TOR

CARE will provide all required logistical support (if any) such as accommodation, transportation to/from/within project areas as well as arrangement of meetings and field visits for the data collection.
Number of days can be adjusted based on discussion with the consultant.

Selection criteria

Proven experience as graphic designer, expert use of design tools such as: Adobe InDesign, Illustrator, Photoshop, etc. and web design tools such as WordPress, Wix.
Experience working in Vietnam, preferably in development field and with vulnerable populations.
High level of motivation and taking direction, with ability to work in a team.
Creative, aesthetic, good visual thinking ability.
Experience working with UN agencies/iNGOs implementing relevant work is an advantage.

Application procedure

Interested candidates should submit the following documents, clearly stating the title of the Terms of Reference to email: Procurement2@care.org.vn before 5pm on July 26th, 2023.

Applications include:

Technical proposal: creative propositions, implementation plan, outline and key message of the storybook and landing page
Financial proposal for all key deliverables (including PIT and VAT)
CV and Portfolio;
Sample relevant past work (as links or file attachment); and
At least 2 contacts for reference purposes

CARE is an equal opportunity employer committed to a diverse workforce. Women, ethnic minorities and people with disabilities are strongly encouraged to apply. Thanks for your interest in CARE! We are committed to each other and to the protection of the people we serve. We do not tolerate sexual misconduct within or external to our organisation and imbed child protection in all we do. Protection from sexual harassment, exploitation and abuse and child protection are fundamental to our relationships, including employment, and our recruitment practices are designed to ensure we only recruit people who are suitable to work with other staff and the people we serve. As well as pre-employment checks, we will use the recruitment and reference process to ensure potential new consultant/supplier understand and are aligned with these expectations. To find out more, please contact the Human Resources Team Leader.

Tags: CARE International in Vietnam