- To create demand for the project’s targeted key populations (Men who have sex with Men (MSM), trans-genders (TG), female sex-workers (FSWs), and injecting drug-users (IDUs)) in relation to the project objectives – HIV testing, treatment and prevention – specifically oral PrEP, HIV self-testing, and private HIV service providers.
- Identify MSM, TGs, FSWs, IDUs, and others at-risk for HIV infection who would benefit from receiving services
- Facilitate community engagement and buy-in for the project and service delivery by networking with HIV advocacy groups, community service organizations, and other members of key populations to expand project reach
- Develop and mentor groups of students to do HIV advocacy work and provide peer-to-peer HIV education and linkage to care
- Work with Program Services colleagues to enhance project goals and outputs
- Design and disseminate marketing materials for HIV self-testing, PreP, and PPM ECLIPSE program
- Design and disseminate information at universities, other key population hotspots
- Design and implement a social media strategy to target MSM, TGs, FSWs, and IDUs
- Obtain permission from US CDC to conduct online outreach
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor web traffic metrics and demand creation
- Communicate with followers, respond to queries in a timely manner, link followers to self-testing and PrEP services
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Facilitate ride-hailing app deliveries of HIV self-tests and PrEP to clients
- Review external presentations and reports for formatting/ style
- Submit work on-time to ensure timely achievement of deliverables
- Regularly report to the Manager, Board of directors, and donors
- Communicate any issues discovered to management in a timely manner
- Participate in weekly meetings on progress to targets
- Assist with the organization of quarterly networking events for private providers
- Participate in IRD VN Communications Team meetings and provide website and other organizational/ communications support to the IRD VN Communications Team
- Propose additional demand-creation activities to the Manager
- Support all aspects of project implementation as requested
- Fluency in written and spoken Vietnamese is required; English proficiency will be highly advantageous
- Either a Bachelor’s degree in business administration, marketing, social science, implementation science, public health, development, medicine, pharmacy, or a related field; or a minimum of three years marketing and/or HIV advocacy experience
- The candidate must possess demonstratable communications skills and a vision for how to reach key populations
- Have a strong understanding of the HIV context in Vietnam, including the facilitators and barriers to HIV testing and treatment and a strong understanding of the best approaches to drive demand for HIV testing, treatment, and prevention services among MSM, TGs, FSWs, and IDUs
- Marketing experience and experience as a community mobilizer among people living with HIV and/or vulnerable to HIV infection (MSM, TGs, IDUs, FSWs) in a community-based organization or setting strongly preferred
- Flexibility and willingness to work out of working hours as needed
- Good working attitude, dynamic personality, and the ability to work well individually as well as in teams
- Self-motivated, willing to learn, service-oriented, and with the ability to work under high pressure and within a limited time frame
- Graphic design skills are highly advantageous
- Basic computer skills, including familiarity and comfort with using Microsoft Word, Excel, and G-suites required
- Advanced knowledge of social networking and social media platforms (Facebook, instagram, TikTok, Scruff, Jack’d, Hornet, etc) required
- A cover letter written in English
- A detailed Curriculum Vitae in English
- At least two employment references (Name, Phone Number, Email Address)
- All applicants are requested to highlight their experience managing and motivating teams of people either in their CV and cover letter, as well as location of choice.
- By e-mail to HR@tbhelp.org
- Subject ‘Application for HIV Demand Creation Officer in HN’
- Deadline: 31 March 2022
-
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