Marketing and Communications Consultant

Terms of Reference

Marketing and Communications Consultant

Location: Hanoi, Vietnam.

Assignment duration: September 2019

Days: 20 days (approximately)

Start date: September 15, 2019

Deadline to apply: 06 September 2019

ABOUT US

With more than 30 years of experience, CowaterSogema is Canada’s global leader in management consulting services specializing in international development. We have managed the implementation of over 800 projects in more than 80 countries around the globe for clients such as DFID, DFAT Australia, the World Bank and Global Affairs Canada. We work with governments, partner organizations, communities and civil society to design and implement sustainable solutions that generate lasting social, economic and environmental impacts. Our adaptive approach to management has led to our award-winning work and recognition as one of Canada’s Best Managed Companies in 2017 and 2018.

BACKGROUND

CowaterSogema is seeking to recruit highly qualified individuals or organisations to conduct a training course of Marketing and Communications for the business partners of the Aus4Equality|Gender Responsive Equitable Agriculture and Tourism (GREAT) Program.

The GREAT Program is a flagship initiative of the Australian aid program in Vietnam - it commenced in November 2017 and will run for five years (2017 to 2021). The Program seeks to promote women’s economic empowerment (WEE) in the ethnically diverse north-west region of Vietnam. The primary beneficiaries are women living in the provinces of Son La and Lao Cai, while an overarching emphasis is placed on the inclusion of women from ethnic minority communities as these provinces are home to twelve and twenty-six ethnic groups respectively.

The objectives of the Aus4Equality|GREAT Program are:

• Objective 1 - Empowering local women: Women living in local communities have increased capacity, space and choices to beneficially engage with agriculture and tourism businesses.
• Objective 2 - Inclusive businesses partnerships: Selected private sector actors within the agriculture and tourism sectors innovate to profitably and sustainably trade with more women entrepreneurs and operate in gender sensitive ways.
• Objective 3 - Improving sector governance and policy: Government agencies reinforce policies, and enact plans, regulations and services that enable more inclusive socio-economic development.

Key approaches applied by the program include: Market system development (MSD), Partnership, Adaptive Management, Gender Equality and Social Inclusion (GESI), Women’s Economic Empowerment and Innovation. The program will partner with approximately 50 partners to deliver results, including private sector actors, governmental and non-governmental organizations, and research institutions. 

To support GREAT’s objectives, the Program intends to support business partners with practical training on developing and implementing a marketing and communications plan. The training course is expected to help partners improve their marketing and communications skills to support project implementation as well as improve their overall business performance.

SUMMARY OF ASSIGNMENT

The following objectives are set for the assignment:

• Train businesses on relevant marketing, branding, communications and public relations approaches, especially within the context of agriculture and tourism sector in Vietnam;
• Provide recommendations on how to associate gender equality in their marketing and communications plans and activities;
• Provide recommendations tailored to individual businesses to improve performance;
• Guide partners to develop a simple action plan for marketing and communications to support both the project and business objectives.

SPECIFIC TASKS

• A survey to assess the capacity and needs of individual businesses prior to the training;
• Analyse findings of the survey and follow up with GREAT staff and businesses (if needed);
• Design the training approach and content;
• Deliver engaging and relevant training to partners;
• Mentor businesses to develop a simple marketing and communications action plan;
• Write a report on overall analysis findings and recommendations for each company.

DELIVERABLES

• A capacity assessment survey tool;
• A short document analysing the findings of the capacity needs assessment;
• A documented training approach and course agenda;
• A set of training material including basic principles, examples, case studies, templates, video clips, photos, articles, etc.;
• Two trainings courses to be conducted for GREAT business partners (one in Lao Cai and one in Son La)
• A concise report of approximately 10 pages on outcomes the training course including practical recommendations for each business

REQUIREMENTS

• Master’s Degree in Marketing, Communications or Business Administration or other;
• Track record in providing training in marketing and communications;
• Practical experience in business, communications and marketing;
• Being able to deliver the committed outputs on time;
• Excellent analytical skills and report writing skills in English;
• Understanding of women’s economic empowerment and experience in the agricultural and tourism sectors is preferred.

APPLICATION REQUIREMENTS

Please submit your proposal to aus4equalityrecruitment@gmail.com by 5 pm (Hanoi time) 06 September 2019 specifying the position you are applying for in the email title. The proposal should include:

• Cover letter addressing the selection criteria (maximum 2 pages)
• CV of individual applicant/ Portfolio of the organisation
• A budget inclusive of any taxes with the daily rate of the consultant clearly specified. Travel costs do not need to be budgeted.
• Proposed working schedule

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