Strategic Content Coordination Specialist (US Embassy Hanoi)


  • Hiring Agency: Embassy Hanoi
  • Position Title: Strategic Content Coordination Specialist
  • Open Period: 05/08/2023 - 05/22/2023
  • Salary: USD $24,500 / Year
  • Work Schedule: Full-time - 40 hours per week. Indefinite subject to successful completion of probationary period.
  • Duty Location: Hanoi
  • More Info: HR Section / 84-24-38505000 Ext: 5127 /


Incumbent of this position will work under the supervision of the Public Diplomacy Officer (PDO) for Digital Media or Public Affairs Officer (PAO) designee. The incumbent will directly supervise the Community Management Coordinator and Digital Production Coordinator and provide work guidance to the Resource Coordination Assistant (Information Technology and Technology Support).  The incumbent will oversee online public engagement through the Mission’s digital properties (social media, mobile).  The incumbent will oversee the selection and production of strategic content for distribution in multiple digital and traditional formats to Vietnamese audience groups.  The incumbent will develop policies, procedures, and guidelines for Mission-wide use of evolving digital technologies.  The incumbent will also advise and collaborate with the Strategic Content and Media Specialist in the Consulate General Ho Chi Minh City Public Diplomacy (PD) Section.

Qualifications and Evaluations


EXPERIENCE: At least four years of progressively responsible experience in a multilingual, multicultural, or multinational commercial or communications enterprise with public engagement, market research and analysis, and project management as significant components of the job is required.  Experience must include designing and executing information/ marketing/ advocacy campaigns using multifaceted (multilingual, multimedia) digital and traditional formats.

JOB KNOWLEDGE: Must be/must have:

  • Detailed knowledge of U.S. foreign policy objectives and American interests in Vietnam and good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy.

  • Comprehensive knowledge of target audience groups including regional, demographic, ethnic, socioeconomic, cultural, and linguistic factors and the influence of religious, cultural, and educational institutions in shaping Vietnamese attitudes.

  • Detailed knowledge of commercial marketing techniques, market (audience) analysis and analytics, and customer service in Vietnam

  • Knowledge of trends in regional and international communications patterns and how they affect the Vietnamese communications landscape.

  • Knowledge and understanding of how to identify engagement opportunities and how to leverage them within the societal norms of each community and knowledge of commercial and regulatory aspects of digital marketing and advertising products and services.

  • General knowledge of project management, including defining project objectives, outcomes, and assessment methods.

Education Requirements: University degree in communications, business, marketing, international relations, public policy, or local equivalent is required.



  • Fluent in Speaking/Reading/Writing English is required. (This will be tested.)
  • Fluent in Speaking/Reading/Writing Vietnamese is required.


  • Analytic skills:  Must have strong analytic skills and the ability to conceptualize how best to use PD tools to move Vietnamese attitudes in positive ways.  Must be able to advise senior Public Diplomacy/Mission leaders of opportunities to promote Mission objectives; identify, analyze, predict, and continually assess audience attitudes; evaluate the impact of projects; and modify approaches for greatest outcomes.  Must be able to perceive the emergence of new influencers and adjust operations and programming accordingly.

  • Communication / Interpersonal skills:  Must have excellent customer relations, interpersonal, and cross-cultural communication skills, and be able to identify and engage key figures critical to shaping local public opinion.  Must have excellent written and oral communication skills, including public speaking, interviewing for evaluation purposes, writing reports, and contributing materials for publication in both English and Vietnamese.  Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures.  Must be able to brief U.S. officers and visitors on a variety of issues and interpret informally between English and Vietnamese for public programs.

  • Management Skills:  Strong management skills are required, including the ability to develop and oversee project budgets and to organize, run, and present professional and cultural projects such as workshops, seminars, video conferences, panel discussions, lectures, and camps.  Must be able to negotiate agreements with partner institutions and manage their fulfillment.

  • Technical Skills:  Good keyboarding and data entry skills and excellent familiarity with electronic discovery tools, in particular the internet, and standard information retrieval practices and procedures are required.  Thorough, detailed knowledge of various computer software programs, specifically Microsoft Word, Excel, graphic design and photo editing software is required.  Detailed knowledge of and ability to use social media and mobile platforms and basic photo and video skills are required.  Must have good numerical skills to develop and manage project and grant budgets;

  • Availability:  Must be available to travel throughout Vietnam and/or overseas to support the projects and activities.

EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.

Qualifications: All applicants under consideration will be required to pass medical and security certifications.


Locally Employed Staff working at the U.S. Mission in Vietnam will receive the following allowances and benefits in addition to the annual basic salary listed above.

1. Allowances: 

  • Unique Conditions of Work Allowance: 7% of Annual basic salary (subject to review every two years).
  • Miscellaneous Benefits Allowance: US$1,000 per annum for FSN-09 and below, and US$3,000 per annum for FSN-10 and above.
2. Benefits:
  • Tet Bonus - one-month basic salary
  • Merit Based Compensation - annual salary increase based on performance
  • Annual leave - 120 hours per year and the annual leave hours will increase every five years of creditable service according to local labor law
  • Sick leave according to local labor law
  • Family leave - up to 5 days and other special leave as stipulated in the local labor law
  • American and Vietnamese holidays up to 21 days per year
  • Contribution to mandatory insurances according to Vietnam's Government law and regulation including social insurance, health insurance and unemployment insurance
  • Supplemental Health Insurance that the U.S. Mission covers 90% of the premium for employees and each eligible family member
  • Mission cash award for outstanding performance
  • Training opportunities abroad, in-country, on-the-job and online sources for professional career development
For EFMs, benefits should be discussed with the Human Resources Office. The pay plan is assigned at the time of the conditional offer letter by the HR Office.

How to Apply

All candidates must be able to obtain and hold a public clearance. To apply for this position, click the “Apply to this vacancy” button at the header of the page.  For more information on how to apply visit the Mission internet site:

For further detailed information, please visit here.


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