HIV Campaign – Consultant

APW to develop a package of insight and evidence-based communication materials aimed at motivating key populations and people living with HIV to improve uptake of HIV/AIDS services

1. Background

The government of Viet Nam aims to end AIDS epidemic by 2030 and to achieve this goal, Viet Nam must diagnose 95% of all HIV-positive individuals, provide antiretroviral therapy (ART) for 95% of those diagnosed and achieve viral suppression for 95% of those treated by 2030. As of 2021, Viet Nam has achieved 89-79-96 and there are remaining gaps need to be filled. However, the last miles are more challenging to reach and thus, creative and attracting communication materials are required to increase demand for testing and treatment as well as treatment adherence.

The of communication material on HIV testing and PrEP will aim at men having sex with men (MSM, ages 16-34) while communications on hepatitis C will focus on people who inject drugs. Communication on ART including treatment as prevention (or undetectable = untransmittable) will focus on people living with HIV. There will be three (3) sets, each set addressing the specified key behaviour for an identified target audience as identified below:

Each set will have the following:

  • three (3) microvideos (15 to 30s), for a total of 12 videos for the entire package
  • static and gif-based digital advertisements

The materials are intended to deliver the messages in a quick-but-compelling manner, based on insights derived from the available evidence. The materials are also intended to be disseminated through specific channels for the target audiences, through social media pages/groups, applications used within the community and through out-of-home digital advertising (e.g., places of congregation clinics). Whenever applicable, some of the materials may be aired for television broadcast as public service announcements.

2. Planned timelines (subject to confirmation)

  • Start date: 15 May 2022
  • End date: 30 September 2022

3. Work to be performed The creative agency will perform the following activities:

  • Gather insights from existing evidence and from key informant interviews, on drivers and barriers of intended behavioral outcomes of the campaign.
  • Propose creative executions for each of the five (4) sets of communication materials, according to the intended behaviours.
  • Organize 2 consultation meetings with key partners, for discussion on (1) creative execution and (2) pretesting of draft materials
  • Produce the specified package of materials for each set.


The contracting partner should produce the deliverables specified below under the supervision of responsible technical officer, WHO Viet Nam:

4. Specific requirements

The APW must fulfill the following qualifications:

Work Experience

  • At least five (5) years’ experience in marketing research or performing qualitative research methods for behavioural insighting.
  • At least five (5) years’ experience in developing video and graphic content for communication campaigns.
  • Previous experience working with health-related communication campaigns especially HIV is desirable
  • Previous work with the World Health Organization, other United Nations agencies, the Ministry of Health, or other health-related organizations is desirable.

Language Fluency: With excellent verbal and written communication skills in Vietnamese and English.

Competency: Not required

5. Place of assignment

Hanoi, Vietnam

6. Medical clearance: NA

7. Travel: NA

8. Budget

Please take note of the following when submitting application: The contractor will be responsible for paying taxes, if any.

Those who are interested can send letter of interest and resume to:

  • Administrative Officer
  • World Health Organization
  • UN Building, 304 Kim Ma Street, Hanoi, Viet Nam
  • OR

Before/by 9 May 2022

For further information on this TOR, please contact:

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