Website refresh service provider (Aus4Equality|GREAT Program)

Terms of Reference

Website refresh service provider

ABOUT US

With more than 35 years of experience, Cowater International is Canada’s global leader in management consulting services specialising in international development. We have managed the implementation of over 2,500 projects in more than 95 countries around the globe for clients such as FCDO UK, DFAT Australia, the European Union, the World Bank and Global Affairs Canada. We work with governments, partner organisations, communities and civil society to design and implement sustainable solutions that generate lasting social, economic and environmental impacts. Our adaptive approach to management has led to our award-winning work and recognition as one of Canada’s Best Managed Companies from 2017 to 2021.

BACKGROUND

Cowater is seeking to recruit highly qualified organisations or individuals to implement the refreshment of the website for the Aus4Equality Gender Responsive Equitable Agriculture and Tourism (GREAT) Program. GREAT is a flagship initiative of the Australian aid program. The program promotes women’s economic empowerment (WEE) in the ethnically diverse northwest region of Vietnam, through the integration of a market system development (MSD) approach. The primary beneficiaries are women living in the provinces of Son La and Lao Cai, while an overarching emphasis is placed on the inclusion of women from ethnic minority communities as these provinces are home to twelve and twenty-six ethnic groups respectively.

SUMMARY OF ASSIGNMENT

As the GREAT program has progressed into Phase II, the messages and objectives of the program have evolved. The following recommendations for the GREAT website have been made to reflect the program’s updated messaging and focus on sector-level impact and cross-cutting issues. It is intended that these changes will communicate the breadth and depth of the activities of GREAT and that these extend beyond partnerships with business to areas such as policy advocacy and influencing, sectoral changes and the progression of cross-cutting issues such as digital inclusion. The service provider will provide modifications to the website http://equality.aus4vietnam.org/ in both languages (English and Vietnamese) including the addition of SEO (Search Engine Optimisation) functions and a restructure of the site as suggestedly mapped below, the detail of which will be discussed with the successful candidate. The successful candidate will be the one who demonstrates an understanding of GREAT and offers interesting and innovative ideas for how to improve our communications via the website.

Some other suggestions include:

• Social media links: remove the Flickr icon in the header and footer.
• Documents - ensure linked documents (i.e. program design) open in a new tab.
• Labelling - update the current “News” labelling of updates and stories to sector labels “Agriculture” and “Tourism” to reinforce sector-level impact focus.
  • Update the label system to include “Agriculture” and “Tourism” alongside other labels such as “Lao Cai”, “Son La” (locations) and “Policy”, “Financial Inclusion”, “Digital Inclusion”, “Women’s Entrepreneurship and Leadership” and “Behaviour Change” (cross-cutting issues) to improve the organisation of news or story updates
• Add some dynamic elements to the website, such as a video (no sound, just imagery) or moving gallery for example on the front page
• Footer - add a subscribe now button

Who we are

• Include a brief paragraph describing the GREAT team
• Remove animation where the profile photos zoom in and the hand cursor

Who we work with

• Move under the About tab
• Include logos of partners (business, government, NGOs etc) to fill out the page
• Link to the agriculture and tourism sectors to reflect Phase II objectives.

Agriculture

• Overview
  • Link to relevant cross-cutting sector pages.
  • Add impact metrics/results (as it occurs) as a result of GREAT’s interventions to reinforce Phase II’s focus on sector-level changes
• Sub-sector activities – add as many drop-down tabs as needed
  • Link to sector briefs and relevant cross-cutting issues.
  • Include images from the Gallery if they relate to the sub-sector, or include a link to the sub-sector’s gallery to increase the audience’s visual association

Tourism

• Overview
  • Link to relevant cross-cutting sector pages.
  • Add impact metrics/results (as it occurs) as a result of GREAT’s interventions to reinforce Phase II’s focus on sector-level changes
• Activities
  • List of partnerships/activities and how they fit into tourism sector-wide work
  • Include images from the Gallery if they relate to the sub-sector, or include a link to the sub-sector’s gallery to increase the audience’s visual association

Policy Influencing

• Describe what policy influencing is and how it benefits the agriculture and tourism sectors.
• Add examples of policy that GREAT and partners have influenced to date and what changed as a result.
• Where appropriate link to relevant sectors pages, knowledge products, media etc.
• Include visuals

Digital Inclusion

• Describe what digital inclusion is and how it benefits the agriculture and tourism sectors, including businesses, producers, women etc.
• Give examples of activities where digital inclusion has been a focus.
• Where appropriate link to relevant sectors pages, knowledge products, media etc.
• Include visuals.

Financial Inclusion

• Describe what financial inclusion is and how it benefits the agriculture and tourism sectors, including businesses, producers, women etc.
• Give examples of activities where financial inclusion has been a focus.
• Where appropriate link to relevant sectors pages, knowledge products, media etc.
• Include visuals.

Women’s Entrepreneurship and Leadership

• Describe what GREAT is doing in the area of Women’s Entrepreneurship and Leadership and why.
• Give examples of activities where this has been a focus.
• Where appropriate link to relevant sectors pages, knowledge products, media etc.
• Include visuals.

Knowledge Hub

• GREAT Knowledge Series
  • Continue to post GREAT Knowledge Series publications here
• GREAT Stories
  • Combine GREAT Stories and Success Stories to support the sectoral focus – ensure a mix of stories that focus on work being done at a sector/cross-cutting level with more personal reflections.

News      

• GREAT Updates: Update labelling system
• Media Coverage: Update labelling system

Opportunities

• Tenders
  • Add a brief paragraph with a call-to-action to explain what the audience should do with the tenders (i.e. GREAT is looking for [XYZ], apply/submit by following the link).

SPECIFIC TASKS

• Discuss with the GREAT team ideas and timeline and develop a final structure and activity plan
• Add SEO functions to the website and work with the GREAT team to identify and apply key words etc
• Implement the refresh of the website as agreed with the GREAT team
• Apply the new design in the website
• Provide a guideline manual and continuous support for 2 years after the restructure is finished
• Implement a review and refinement session after the first 6-month

DELIVERABLES

• Agreed website site map and activity plan
• Website restructure completed
• A guideline manual

SELECTION CRITERIA

• At least 3 years of demonstrated experience in professional website design
• Flexible and professional approach
• Experience in website design for development projects.

APPLICATION REQUIREMENTS

Please submit your proposal to [email protected] by 5 pm (Hanoi time) 24 February 2023 specifying the position you are applying for in the email title. The proposal should include:

• Profile of the organisation or CV of individual applicant
• Demonstration of website design work in the last 3 years
• A quotation for the assignment.

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