Firm to Promote the Use of HIV Pre-exposure Prophylaxis (PrEP) in HCMC Metro Area



Promote the use of HIV Pre-exposure Prophylaxis (PrEP) in HCMC Metro Area


The Meeting Targets and Maintaining Epidemic Control (EpiC) is working with the Government of Vietnam and community partners to accelerate HIV epidemic control. This includes helping increase the number of people at risk of HIV that are using HIV pre-exposure prophylaxis (PrEP) to prevent HIV infection. To do so, the project and its local partners seek to increase key populations’ (KP) awareness and uptake of PrEP services provided at public health facilities. These KPs include men who have sex with men (MSM) and their partners, transgender people (TG) and their partners; and people who formerly or currently inject drugs (PWIDs) and their partners. PrEP is also appropriate for the partners of people living with HIV before those with HIV achieve a suppressed viral load.

Individuals can use PrEP in two ways 1) daily PrEP wherein individuals take a single pill daily and have sustained protection against HIV or 2) event-driven PrEP wherein individuals take PrEP pills around specific periods of risk (one each day during the two days before risk, one a day during risk period, and one the day following risk). Overall knowledge of PrEP is low across Tay Ninh and Tien Giang, especially on the availability and use of event-driven PrEP. EpiC must increase knowledge and use of both daily PrEP and event-driven PrEP.


EpiC seeks support from an innovative, KP-sensitive firm to help design and disseminate a targeted campaign to promote PrEP use among those among highest risk populations. The selected vendor must:

  • Develop a strategy for increasing knowledge of PrEP and support the enrollment of 200 clients on PrEP in Tay Ninh and Tien Giang (100 each) in partnership with community-based organizations in these provinces
  • Receive approval on the developed strategy from EpiC
  • Produce assets needed to execute the designed strategy
  • Execute the dissemination components for the strategy
  • Help measure target audiences’ exposure and response to the campaign
  • Leverage early data on reach and impact to improve campaign

In addition, EpiC requests the selected firm to develop a photo library of images that can be used to support additional outreach efforts in the HCMC metro area. EpiC expects photos to be in no fewer than 10 settings/backdrops, feature key populations, and reflect the diverse experiences of key populations including their sexual, family, profession, and social lives. Selected vendor must provide no fewer than 100 retouched photos (exclusive of photos provided in multiple different dimensions).


  • Be highly sensitive to the full spectrum of key populations at risk for HIV in Vietnam
  • Craft messages which resonate with target audiences in a positive and productive way, without reinforcing stigma or fear related to HIV and KP community
  • Produce content which can be readily disseminated on a variety of platforms, especially social media, online dating and hookup applications, and potentially in print
  • Focus on the needs of MSM, TG, PWIDS and others with elevated risk for HIV in Tien Giang and Tay Ninh
  • Firm is expected to work closely with EpiC’s technical experts to ensure accurate HIV messaging
  • Recruit and seek authorization for the use of images for all models
  • Link clients to Suc Khoe Connect ( for appointment booking and/or hotline to book appointments (hotlines to be provided)
  • Design content which targets specific demographic groups, expertise reaching individuals in Tay Ninh and Tien Giang desired
  • Be ready and willing to adapt content to client feedback and needs
  • Able to meet tight deadlines
  • Produce all content in Vietnamese with English translations for client review and approval
  • Disseminate all approved contents on various platforms that are popular with KP groups and regularly monitor its performance for improvement


A schedule of deliverables is provided below. All deliverables will be property of EpiC Vietnam for use as part of this strategy or in other efforts.




1.     Develop marketing strategy/campaign to increase understanding of daily PrEP and event-driven PrEP Due April 10
2.     Receive approval on strategy April 15
3.     Develop assets needed to design strategy April 30
4.     Implement, monitor, and adapt strategy May - September
5.     Provide at least 100 print-ready photos with at least 10 backdrops to be used to promote HIV services, especially PrEP, in a variety of settings. April 15



Submission must be sent to FHI 360 via email to and no later than COB, March 26, 2021

The proposal package must include following information:

1.    Company profile: legal documentation, capacity & experience,

2.    Technical proposal

3.    Financial proposal (describing component expenses)

Job Details
Organisation Name:
FHI 360
Application Deadline:
Fri, 2021-03-26

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