Social Performance and Marketing Officer

Purpose of Position

To support MF Program in product development and management as well as promoting the understanding of key stakeholders on MF Program through marketing and communication plans.
To performs certain PnC related functions as designated by WVV PnC Director.
To support PM in the Board related duties

Key Responsibilities

1. SOCIAL PERFORMANCE

Develop SPM tool including House hold survey for all clients (more than 14,000 clients in 9 branches), Child well being survey, clients satisfactory survey, market survey, Microfinance valuation survey, competitor survey/assessment, clients turnover survey, ext…
Conduct above survey, analysis survey result and make Social performance reports such as: SPM report, SPI report, child well being report, MVC/poor/near poor clients report, competitor report, clients satisfactory report, clients turnover report, clients who link with World Vision Vietnam.
Ensure the MVC ratio, poor and near poor clients ratio, female clients ratio, clients with children ratio, clients improve income ratio and other Social performance ratios are comply with Business Plan, Risk register and SPI

2. COMMUNICATION AND MARKETING

Manage and Micro Finance Program information on Website of Vision Fund international.
Develop plan and ensure the marketing implementation for opening new branches. Develop and provide marketing tool and ensure the effectiveness in new branches. Support Operation Manager and Branch Manager in marketing activites of new branches.
Consultation and support is provided to the Operation Manager and the Branch Managers to implement marketing and client development strategy to achieve targets of branches and MF Program.
Marketing need assessment and marketing budget is made for approval annually at the beginning of every fiscal year.
Assistance is provided to develop and marketing tools customized to each branch and emerging needs.
Organization of marketing events for clients, local partners
Management of all communication materials and act as resource person to provide materials upon request
Translation of periodical reports, client case stories branches to ADP and Donors

Knowledge & Skill

Bachelor/ college degree, preferred in Foreign language, Sociology or Finance
Understanding of Microfinance activities, small enterprises development or trends of business
Ability to prepare plan and manage financial issues;
Good verbal communication and marketing skills
Fluently in Microsoft Office (including Word, Excel, Power Point and Internet)
Be committed to work with the poor and have customer service oriented mindset;
Active, adaptable and having team spirit
Assertive, creative, patient and being integrity
Honest, enthusiastic and inquisitive